I make products, build teams, and overthink both.
Hello! I’m Nufar, a product person living and working in London. I currently work at TRYBE, building the next generation of software for spas. Before TRYBE, I was at LEGO, helping tech teams ship well and be happy, and just before my corporate adventure, I was the Chief Product Officer at Applied, a tech-for-good startup using behavioural science to debias hiring. I geek out over all things Product Management, building high performing teams, and using psychology and behavioural science.
This website is my experiment in vibe coding and learning as I go, v.1 was a cursor next.js monster, V2 is Astro and Claude code.
Head of Product
Building the next generation of software for spas.
Senior Manager Specialist, Product & Agile Coach
Spent two years coaching tech teams on delivery and collaboration — the practice, the habits, and the awkward bits in between.
Chief Product Officer
As CPO, owned product strategy and built out the product, design and customer support teams.